About

Creative Director | Art Director

In the realm of branding and marketing, Gerard has amassed a rich twenty-five-year career, characterized by his versatility across various industries and sectors. He began his journey in the retail and consumer sector, serving clients such as the Ontario Lottery and Gaming Corporation, Cadillac Fairview Malls, TD, and Bridgestone/Firestone, among others.

Transitioning smoothly, Gerard delved into the realm of capital markets for six years. Here, he refined his skills in crafting strategic messaging, branding initiatives, annual reports, IPOs, and investor communications. His clientele included a mix of companies ranging from skateboard retailer West 49 to hospitality giant SIR Corp., which owns Jack Astor's Bar and Grill, Canyon Creek, Scaddabush Italian Kitchen & Bar, and REDS Wine Tavern, as well as wine distributor Vincor.

Over the past fifteen years, Gerard has focused on health and wellness, successfully launching over 21 brands into the United States and Canada. His notable collaborations include partnerships with Shoppers Drug Mart, Kimberly Clark, and pharmaceutical companies like AMGEN, Lilly, Pfizer, Boehringer Ingelheim, Astra Zeneca, and AbbVie.

In everything Gerard does, his mission is unwavering: to chase his passion with relentless energy, captivate audiences in ways that leave a lasting impact, push the limits of creativity to new heights, and deliver work that isn’t just good but exceptional. His work is more than just a job—it’s a craft, a calling, and a testament to his commitment to excellence in every project he touches.