About

Creative Director | Art Director

Gerard Adderley’s career in branding and marketing has been less of a straight path and more of a high-octane, multi-lane highway with no speed limit. Over twenty-five years, he’s been everywhere—like a corporate Forrest Gump, but instead of running, he’s been crafting campaigns and launching brands across multiple industries.

He kicked things off in the retail and consumer sector, wrangling accounts like Ontario Lottery and Gaming Corporation, Cadillac Fairview Malls, TD, and Bridgestone/Firestone—which means he’s marketed everything from financial services to mall shopping sprees and the tires that (hopefully) keep you out of ditches.

Then, because why not pivot to something entirely different, Gerard plunged into capital markets for six years, mastering the art of strategic messaging, branding initiatives, IPOs, and investor communications. Picture him translating Wall Street jargon into something a human could actually understand. His clients ranged from skateboard retailer West 49 (a company that sells rebellion for profit) to SIR Corp., owners of Jack Astor’s and Scaddabush—meaning he’s also had a hand in the great Canadian tradition of chain restaurant overindulgence.

And then came the past fifteen years, where Gerard has been living in health and wellness—not by sipping kombucha and doing hot yoga, but by launching 21 brands across the U.S. and Canada. We’re talking Shoppers Drug Mart, Kimberly Clark, and pharmaceutical giants like AMGEN, Lilly, Pfizer, Boehringer Ingelheim, AstraZeneca, and AbbVie. In other words, if you’ve been medicated, moisturized, or mildly marketed to, there’s a solid chance Gerard had something to do with it.

At the core of it all, Gerard’s mission remains crystal clear: to chase his passion like it owes him money, captivate audiences until they have no choice but to care, push creativity beyond what’s comfortable, and deliver work that’s not just good, but exceptional. To him, this isn’t just a job—it’s a craft, a calling, and a relentless pursuit of excellence.

Let’s be honest—he probably works way too much.